Software that runs the business, not just the demo.
Micro Innovation designs and ships CRM platforms, operations dashboards, and automation tools — the internal software teams actually depend on every day. One engineer, full ownership, from database schema to production deploy.
What the studio builds
CRM systems
Lead pipelines, contact records, follow-up workflows, and permissions built around how your team actually sells — not a rigid off-the-shelf template you have to fight.
Operations dashboards
Live views over the numbers that matter: revenue, stock, conversion, throughput. Fast MySQL queries, clean charts, and filters that answer real questions.
Automation tools
Scheduled jobs, data syncs, notifications, and report generation that quietly remove the manual work eating your team's hours every week.
Selected work
Sales CRM & pipeline
End-to-end CRM for a remote sales team — lead capture, stage tracking, activity logs, and role-based dashboards that cut daily reporting to a glance.
Operations dashboard
Real-time KPI dashboard consolidating orders, inventory, and conversion metrics into one filterable view, backed by tuned aggregate queries.
microworms.in — commerce platform
Live-feed & aquarium supplies store built and run in-house: catalog, checkout, order management, and conversion-focused product pages.
Automation & reporting suite
Cron-driven jobs that sync data, generate scheduled reports, and fire alerts — replacing hours of manual spreadsheet work each week.
How a project runs
Understand the workflow
Before any code, I map how the work actually happens today — the manual steps, the workarounds, the reports people rebuild by hand.
Model the data properly
A clean, indexed schema is the difference between software that scales and software that crawls at 10,000 rows. This is where the real work is.
Build & ship in slices
Working features, deployed early and often, so you're using and shaping the system long before it's "done."
Own it in production
Local to live is one continuous pipeline I own — deploys, fixes, and improvements, not a hand-off that leaves you stranded.
"One person who owns the whole lifecycle beats a committee that owns none of it."
// full-stack · Tamil Nadu, India
// remote · CRM · dashboards · automation
Have a system that's outgrowing its spreadsheet?
Tell me what your team does by hand today. If it's a CRM, a dashboard, or an automation problem, it's probably a good fit.
hello@microinnovation.in →